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To create a well-rounded visual library, we split the session between the salon and a studio setting. In the salon, we focused on documenting the team in their element, capturing genuine interactions, services, and the atmosphere clients experience every day. In the studio, we created more elevated, editorial-style portraits that highlighted the salon's brand, professionalism, and modern aesthetic. The result was a versatile collection of images that feels both approachable and refined.
MY APPROACH
THE GOAL
Posh Salon needed a fresh library of imagery that showcased both the personality of their team and the elevated experience they provide clients. The goal was to create a mix of authentic salon imagery and more polished, stylized portraits that could be used across their website, social media, and marketing materials.
Intentional brand imagery showcasing the artistry and personality behind a luxury salon.
BRAND PHOTOGRAPHY
Posh Salon
Owner, Posh Salon
Ashleigh Cano
She captured each team member’s individual style perfectly, while still keeping everything cohesive to the overall brand. It really reflects both our personalities and the experience we provide as a whole.
"Callie came prepared with ideas and gives great direction."
During the session, we photographed the team in action within the salon, highlighting their expertise, personality, and client interactions. We then transitioned to the studio to create polished, editorial-inspired portraits that elevated the brand.
PRODUCTION
DAY
With a clear vision in place, we planned two distinct portions of the shoot: lifestyle imagery inside the salon and elevated studio portraits. This ensured a balanced gallery with a variety of content.
CREATIVE DIRECTION & SHOOT PLANNING
We began by discussing Posh Salon's brand, marketing goals, and content needs. Together, we identified the types of imagery that would best showcase both the team and the client experience.
Brand Planning
The Process
The final images were carefully edited and delivered as a cohesive visual library, providing Posh Salon with versatile content for their website, social media, marketing materials, and future promotions.
FINAL DELIVERY & BRAND LIBRARY
