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We planned the session with her upcoming book and podcast needs in mind, creating a mix of editorial portraits, approachable lifestyle images, and versatile content she could use across her website, social media, press features, and promotional materials. The goal was to give her images that felt refined and professional, while still feeling personal, modern, and true to her brand.
MY APPROACH
THE GOAL
To create a high-end, intentional image library for the promotion of her latest book, The New Perimenopause, as well as her podcast. The focus was on capturing polished, elevated imagery that felt aligned with her authority, warmth, and growing platform.
Editorial brand imagery for a bestselling author, physician, and leading voice in women's health.
BRAND PHOTOGRAPHY
Dr. Mary Claire Haver
During the session, we focused on creating a diverse library of imagery, from polished editorial portraits to natural lifestyle moments. Every image was created with a purpose, ensuring she would have content that worked across her website, social media, podcast promotion, press features, and marketing materials.
PRODUCTION
DAY
With clear goals established, I developed a visual approach that balanced professionalism with approachability. Together, we planned wardrobe selections, locations, and shot concepts that aligned with her personal brand and positioned her as a trusted authority in women's health.
CREATIVE DIRECTION & SHOOT PLANNING
Every successful branding session starts with a plan. Before the shoot, we discussed her book launch, podcast growth, media opportunities, and content needs to identify exactly how the images would be used and the story they needed to tell.
DISCOVERY & STRATEGY
The Process
After the session, the images were carefully edited and curated into a cohesive gallery designed for maximum versatility. The final collection provided a strategic visual library that could support her book launch, podcast promotion, speaking engagements, and ongoing brand growth.
FINAL DELIVERY & BRAND LIBRARY
